
Structure, planning and order aren’t words often associated with student radio. And why should they be? The raw spontaneity of these services is exactly what makes them so appealing to the university students who intermittently tune in to listen to ramblings of young radio jocks cutting their teeth on the airwaves. And it was this rawness that FCB aimed to tap into with a series of radio ads and online videos created to promote local documentary Radio Punks: the student radio story, which recently aired on Prime TV.