The Flight of the Conchords used the power of laughter in its charity music video to help raise funds for CureKids. But The New Zealand Breast Cancer Foundation’s 2012 Breast Cancer Action Month campaign, which features a new recording of Chris Knox’s iconic Kiwi ballad ‘Not Given Lightly’ and a music video starring famous and not-so-famous New Zealanders who want to remind the women they love to be vigilant and reduce their risk of breast cancer, is using the power of tears to get its message across.
Browsing: Helena McAlpine
NZBCF spreads the love by spreading a message
If you could only choose seven women to save, who would they be?
That is the question asked by Colenso BBDO’s compelling Save Seven campaign for NZ Breast Cancer Foundation.