Rico, the furry, double entendre-loving puppet, was a polarising mascot for Air New Zealand. Some felt his lewd conduct was ‘off’brand’ and a bad look for a premium airline that had lost its marketing way. Others felt it wasn’t aimed at New Zealanders and was a smart, fun way of gaining a heap of international attention via the airline’s social media channels. He was cerainly one of the most talked-about marketing things of the year, but now, in typically dramatic fashion—and with a smart digital tie-in to the boardgame Cluedo—Rico has been killed off.
Death becomes him? Air New Zealand’s spokesbeast goes out in a blaze of mysterious glory—UPDATED