Contagion headed to Wall Street to promote Harmoney's peer-to-peer lending, asking money lenders on New York's most infamous lending street... wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
Marketing, advertising & media intelligence
Polygamous or monogamous? Harmoney appoints Contagion after playing the field with project-based partnerships
Peer-to-peer lending site Harmoney has appointed Contagion to its advertising account after a pitch understood to have also involved Goodfolk and Problem Child. This news follows on from a period of relative polygamy for Harmoney, with the company taking its marketing business in-house last year and handing out project work to a range of agencies, including True, Goodfolk, JustOne and Latch Digital.
Peer-to-peer lending site Harmoney launched last year in the Kiwi market with an ambigram as its logo and a quirky cartoon TVC by Barnes, Catmur & Friends that compared conventional loan agencies to sharks. However, this launch identity—and the creative approach that accompanied it—is history now, as Harmoney has changed both its creative direction and its logo in a new ad campaign, which makes the company look more like a conventional loan company than an industry-disrupting startup.