Browsing: Grandstand

TVNZ and Tequila\ go grandstanding with RWC-themed social TV innovation

In a world where the internet is rarely more than an arm’s length away, broadcasting is becoming increasingly social. TVNZ’s youth channel U claimed to offer New Zealand’s first technology-based integration of social media into TV with its U Live Facebook application and, as part of its Rugby World Cup ‘One Love’ campaign, TVNZ is tapping into the ‘second screening’ trend once again with Grandstand, “a pioneering web-based chat-room” built by Tequila\.