The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.
With a plethora of platforms in the market, New Zealand’s media climate is experiencing some seismic shifts. Here’s PwC’s latest research on the various platforms and how they are performing in the country.
The forecast for print adspend in 2015 and 2016 is rainy with a chance of bankrupt, according to ZenithOptimedia’s new Advertising Expenditure Forecast. And that’s led to a downgrade in its estimated total spend.
Just a few weeks after being named agency of the year at Axis, Colenso BBDO has picked up another agency of the year accolade, this time at the inaugural Asia Pacific Effie Awards.