They [some arbitrary people] say things come around in cycles and it appears to be true, particularly of fashion. Who thought we’d see the likes of platform shoes again (let alone silver ones) or those tattoo-chokers which were popular in the 90s and most recently flares have also started making a come back. Who woulda thunk it. But what else is making a come back is ginger, the hideous root as well as the golden follicle, which for the purposes of this article, we shall dub the gingernaissance. One brand which has cottoned on to the trend is Karma Cola which has even released a zine about ginger/gingers to celebrate its Gingerella Ginger Ale concoction.
Riffin’ on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy