Every brand and his dog seems to have been trying to get in on the selfie craze recently, and, as yourselfieideaisnotoriginal.tumblr.com shows, it often smacks of desperation. But if you’re going to get punters to take a photo of themselves, at least make it challenging. Samsung, one of the few brands to have had success when it comes to selfie-related campaigns, is doing just that, with what could be seen as a tech-related version of the ice challenge.
Browsing: Galaxy S5
Samsung convinces punters to swim for their supper