The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.