Browsing: Feels Good Inside

Toyota and Saatchi introduce smitten, self-harming kitten in new Corolla campaign

When Orcon launched its new cat-centric campaign recently, we mentioned the fact that Wired had delved into what it called the online cat-industrial complex, ad agency John St had spoofed the feline fascination brilliantly with the world’s first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). So it’s fair to say the cat is a powerful force in these digital times. And Toyota and Saatchi & Saatchi have enlisted the services of a self-harming feline called Alloroc (geddit?) who’ll stop at nothing to get into the new 2013 Corolla as part of the ‘Feels Good Inside’ campaign.