Is a single agency model the best approach to fulfill New Zealand’s growth targets? Courtney Lambert doesn’t think so.
Kono is already exporting its wares to 25 countries, but the Nelson-based Wakatū Incorporation’s food and beverage business arm is hoping to increase that number—and its exports to Asia—after being given a big brand spruce up by Wellington agency Mission Hall.
Every week, there are over 3.1 million attendees at Les Mills International classes in more than 75 countries. And by 2020 it hopes to grow that to over 20 million. So early in 2010, after four years without launching any new group fitness products, it tapped into developing fitness trends and launched CX30, a revolutionary core training programme, and SH’BAM, a 45 minute dance workout.