Browsing: export

New Zealand Trade and Enterprise Export Award: Les Mills International

Every week, there are over 3.1 million attendees at Les Mills International classes in more than 75 countries. And by 2020 it hopes to grow that to over 20 million. So early in 2010, after four years without launching any new group fitness products, it tapped into developing fitness trends and launched CX30, a revolutionary core training programme, and SH’BAM, a 45 minute dance workout.