After last year’s Axis Awards, shit hit fans when two of the country’s best campaigns—NZTA’s Ghost Chips and Steinlager’s ‘We Believe’—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country’s executive creative directors have been working together to make sure it doesn’t happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.
As a guest contributor for The Gunn Report, Y&R NZ’s managing director James Hurman looked for the campaigns that had hit the ‘high water mark of human achievement in creative communications’ by winning both Cannes and Effie golds. And just nine campaigns joined this exclusive club in 2012.
DDB, Barnes, Catmur & Friends, 2degrees, Clemenger and Colenso all walked away from the Langham last Thursday with varying degrees of Effie-inspired joy in their hearts. You can check out all the winners here. And, thanks to CAANZ and Richard Leonard, those more interested in the humans who attended can check out a few pics below.
After being denied at Axis, Steinlager’s ‘We Believe’ campaign rightly dominated last night with the grand Effie, and, with awards for Yellow Toolbox and more glory for Volkswagen after it won the supreme award at the TVNZ-NZ Marketing Awards, DDB made it a double by taking the crown as the year’s most effective agency.
For all you effectiveness sponges out there, Red Spider Network’s Charlie Robertson, a world leading strategic planner in brand strategy and communications and the international guest judge for this year’s Effie Awards, will be spreading the good word tomorrow night at at a function hosted by CAANZ, TVNZ and AUT Business School.
As the bean counters might say, if advertising doesn’t improve the bottom line, it’s really just art. And expensive art at that. And the agencies that improved their clients’ businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.
The call for entries for the 2012 CAANZ Media Awards, which was led by DDB’s Chris Hancock and Chris Schofield, went out today, with a theme that tongue-and-cheekily references the Mayan doomsday prophesy. And while we all wonder about the future of mankind, CAANZ has taken the opportunity to announce a host of changes to the Media and the other awards it runs.
M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011.
He’s released his first book, he’s chaired the Effies and he’s chewed people’s ears off at Christmas parties all around town about the importance of creativity in business. And now Colenso BBDO’s planning director James Hurman has his say on 2011.
Advertising agencies rarely advertise. But do we detect something of a trend? DDB put out a one-off ad to celebrate what would have been the 100th birthday of one of its founders a while back, and M&C Saatchi attempted to clear up some confusion in the marketplace after ‘Pink fist-gate’. But DrafFCB takes the title of best self-promoter after sponsoring Mad Men on Prime and using some of its clients’ ads to show off a bit. Now, after a fantastic performance at this year’s Effies, it’s doing a bit more shouting with an entertaining, rugby-related full page ad that featured in the Business Herald on Friday.
As MC Alison Mau said at the Effies last week, those attending advertising events are always the best dressed *awww shucks*. And, as you can see from the glamour shots below, the gladrags were dusted off once more as revellers gazed in awe at the winners on Thursday night at Sky City. If these don’t satisfy your insatiable desire for event photos, you can also check out the best dressed award contenders here and some afterparty photobooth action shots here.[nggallery id=14]
The Effie finalists are out and Colenso has backed up last year’s most effective agency mantle with 16 nominations, followed by DDB and DraftFCB with 14, .99 with ten and Special Group with eight. And, as for the clients, Air New Zealand, Frucor, 2degrees, NZ Lotteries, ANZ, ALAC, Fuji Xerox, the Electricity Authority, Royal New Zealand Foundation of the Blind and DB were among the most nominated across the 15 categories.
Australia’s third annual Effie Awards were announced yesterday in Sydney, with Happy Soldiers taking out The Grand Effie for its Tontine ‘use-by’ pillow campaign and Clemenger BBDO Melbourne taking out The Effective Agency of the Year.
… a dynamic duo is announced for Effie duties, TVNZ’s Breakfast gets its new co-hosts, adstream NZ increases its staff arsenal, MediaWorks says goodbye to some long-serving news staffers and Robyn Janes opens a production outfit in Hokitika. This is the last edition of Movings/Shakings of 2010. There, there, don’t cry. We’ll be back next year and we promise to quench your nigh-on insatiable thirst for employment scandals, unexpected departures, dastardly poachings, new postings (all of which will be written in capital letters to show their importance) and various industry accolades.
This year’s Effies tagline was ‘the best ad for advertising’. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.
The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.
Get your read on with a host of entrancing tales about new RWC sponsorships, BIG moves, renaissance buses, the power of cinema, Pauline Hanton, photography, cool new campaigns, the Effies, online pre-research shopping tools, MINI art, sustainable business accolades, rock paper, the branding success of the Smokefree Rockquest and so much more.
So many things to read about, see, enter and attend, so little time.
Entries for the 2010 EFFIES are now open. And categories A through P might just have your name on them.
A large part of the appeal of awards ceremonies is the controversy that inevitably follows the announcements. And, as per usual, there was plenty of robust debate about the worthiness of the winners at this year’s Effies, Kiwi adland’s premier awards.
A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.
NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …