Browsing: demonstrations

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How to get great results from your in-store demonstration

For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?