Redwood Cider Co, which was purchased by DB Breweries last year, recently approached Running with Scissors to assist in the creation of a new product for the premium cider market, which is growing like topsy at the moment. And it responded to this challenge by creating the branding for Orchard Thieves, a fruit cider that’s available in either mandarin and lime or raspberry and vanilla. PLUS: is Rekorderlig actually a cider?
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Orchard Thieves steals onto supermarket shelves, aims to profit from the premium cider boom