Browsing: David Thomason

Features
The next big trick is mass media
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Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.

Opinion
‘Big ideas can be taken from small examples’: FCB’s David Thomason on the importance of keeping it real
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In a world of clogged up newsfeeds, sometimes the best content is bogged down by the biggest content. David Thomason uses Philip Simon, a down-to-earth, anti-smoking advocate and infectious personality as a gleaming but under-exposed example of social media gold, and wonders how marketers can use more holistic examples like this in their approach to social change, all while keeping it real.

News
FCB erases the boundaries in strategic restructure, brings in Murray Streets and Dan West
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Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.

News
The Generosity Journal: David Thomason
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As part of our series with the One Percent Collective that’s dedicated to celebrating good work and inspiring a bit more generosity, David Thomason, FCB’s head of planning, lavishes praise on NZTA and Clemenger BBDO’s ‘Mistakes’.

Movings/shakings
Movings/Shakings: 21 August
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Spark PHD welcomes back an old friend, CAANZ announces its international Effie judge, Healthy Life Media’s allergic reaction, Adshool students have something to crow about, The PR Shop goes corporate, TEDx announces its speaker line-up and Adobe appoints a new communicator.

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