There was plenty of excitement when music streaming service Spotify finally launched in New Zealand in May. And it has announced its latest numbers and a few big changes to make the service more social, more personalised and hopefully more attractive to advertisers. Plus: Nielsen’s Spotify’s numbers.
Browsing: Daniel Ek
Many have been anxiously awaiting the announcement, and it has cometh: digital streaming service Spotify is officially available in New Zealand and Australia, opening up its catalogue of more than 16 million tracks and bringing Spotify’s availability to a grand total of 15 countries. So what’s the deal? And why are brands like Coca-Cola getting involved?