The founder of Dilmah, Merrill J. Fernando, and his son Dilhan have been in New Zealand recently signing off on a new round of ads created by small Kiwi agency Curtiss and Spence and overseeing the Real High Tea Challenge. We sent Dilhan, who is being primed to take over from his father as the face of the brand, a few questions.
Browsing: Curtiss and Spence
One of the world’s great slogans—Nike’s ‘Just Do it’—recently celebrated its 25th anniversary. Another similarly enduring slogan isn’t too far behind, with Dilmah’s ‘Do Try It’ coming up 20. But the catch phrase that is now used in 103 countries has a slightly surprising and little known New Zealand connection, with small Auckland agency Curtiss and Spence responsible for getting the owner of Dilmah, Merrill J Fernando, to utter the phrase on TV all those years ago.