A few weeks back agencies around the country were asked to put their thinking caps on by The Press and come up with a campaign to support the fundraising efforts required to rebuild the new Court Theatre in Christchurch. And the indie pairing of Shirtcliffe and Co. and Lassoo have come away with the win—as well as a long lunch and a chopper ride—for a campaign that used well known Shakespeare quotations.
Browsing: Court Theatre
There are a few old devastated cultural icons the Christchurch community wants to see rebuilt and the Court Theatre is one of those places. And The Press, whose own building was brought down recently, is getting behind the rebuild by tapping into the New Zealand agencies’ creative power to help with the launch of The Press Long Lunch Competition, a challenge that aims to showcase creativity in newspaper advertising while highlighting The Court Theatre’s upcoming fundraising appeal.