Using the proficiency of young’uns in all things digital as their premise, Hyundai and Shine have released a new TVC that illustrates how easily Hyundai family wagons can be connected to Bluetooth. The 30-second spot plays out as a race between a pair of parents and their daughter as they vie to connect their phones to matching Hyundai wagons. Rather tellingly, while the parents are hurriedly paging through the instruction manual, the daughter connects the phone and calls her parents through the hands-free interface.
Browsing: connected cars
When in-car tape and CD players were first released, various analysts predicted the possible demise of the radio industry on account of the fact that people could customise their own playlists to personalise the listening experience. And while the industry managed to survive the tape deck and CD shuttle, the digital age is posing a new threat to radio’s continued dominance of in-car listening.