Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.
Browsing: competitive advertising
Last year, after releasing a spot that featured Neal McDonough lecturing viewers on the superiority of the American way, American automotive-producer Cadillac provoked the ire of many viewers, who felt that the self-celebratory promotion typified many of the negative connotations that people often assosciate with American consumerist culture. And now, in what could be seen as an effort to assuage some of the reputation damage done by its competitor, Ford has released a new TVC that parodies Cadillac’s version and shows that not all Americans are simply preoccupied with accumulating unnecessary material items for selfish purposes.