Browsing: Christian Boston

Partner articles
Sounding off: More FM’s local/national fusion lures the listeners

As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.