Browsing: Carmonica

Attack of the drones: Mini’s Carmonica starts humming along online

Mini’s advertising has been consistently good in recent years, both here and overseas, and it’s undoubtedly one of the automotive industry’s most innovative brands. In New Zealand, DraftFCB’s creative and media strategy during the Soho campaign was top notch and the experiment to get rid of car yards and see if people would buy new cars online was a particularly brave retail strategy (although the MINI Garage on Ponsonby Road does look suspiciously like a car yard). Well, now it’s got another hit on its hands with the Carmonica.