Browsing: Billboards to bags

Cadbury kicks off patriotic ‘billbag’ roadshow, ‘Don’t fall over’ judged best message of support

With a solid crowd to make the obligatory live crosses from Breakfast weatherman Tamati Coffey look good, the spray painting talents of the Cut Collective and a host of confused-looking commuters gazing up at a giant billboard as they powered to work, Cadbury kicked off its nationwide roadshow for the Billboard to Bags campaign this morning at ‘experiential venue’ 1 Queen St in Auckland.