Not convinced about the sustainability argument when it comes to the purchasing behaviour of consumers? Think again. The latest Colmar Brunton ‘Better Business Better World’ survey results reveal that sustainability influenced the purchasing decisions of 88 percent of respondents. That bodes well for purchasing potential, but on the flip side the survey also found that 72 percent couldn’t think of any brand leaders in sustainability. And if ever there was concern that the term ‘sustainability’ is still perhaps ambiguous in definition to some people, the survey found 20 percent of respondents didn’t know what it meant.
Browsing: Better Business Better World
As part of its Better Business, Better World study, Colmar Brunton probed over 2500 New Zealanders to see what they thought of—or knew about—sustainability. And when it comes to the brands Kiwis perceive as being the most sustainable, ecostore, Toyota, Meridian, Air New Zealand and The Body Shop were named as the top five.