articles tagged 'automotive'

Clicking for cars: how digital and mobile are changing the auto industry

  • Media
  • May 7, 2015
  • StopPress Team
Clicking for cars: how digital and mobile are changing the auto industry

The local car industry had its best year ever last year, with a 12 percent increase in new car sales. And the growth looks set to continue, with 750,000 New Zealanders planning to buy a car over the next year. But the way they're buying them has changed significantly in recent years and, according to Nielsen data, 78 percent are reaching for their keyboards to help them make a purchase decision. PLUS: what the rise of mobile search means for advertisers.

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When speed meets scarcity: Holden's disappearing Commodore

  • Advertising
  • November 25, 2014
  • StopPress Team
When speed meets scarcity: Holden's disappearing Commodore

0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.

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Ford and JWT give a Fieldays-related shout-out to A Dog's Show with some pronking woolly numbers

  • Advertising
  • May 8, 2014
  • Ben Fahy
Ford and JWT give a Fieldays-related shout-out to A Dog's Show with some pronking woolly numbers

Fieldays is coming and, over the next 33 days, New Zealand will once again be bombarded with advertising aimed at this nation's agrarian warriors, many of whom have a fair bit of cash stashed in their gumboots. And Ford has shot into first place with a tribute to what televisual experts all agree is the best programme ever made, A Dog's Show.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Hyundai enlists a surprising Kiwi test-driver to show off its Accent

  • Advertising
  • May 6, 2014
  • Ben Fahy
Hyundai enlists a surprising Kiwi test-driver to show off its Accent

​When it comes to selling cars, there's no substitute for getting bums on seats and letting potential customers get a whiff of that new car smell. And Hyundai and Shine have put a few different bums on the seats of its Accent model, including that of a truck driver, in an effort to inspire other Kiwis to take it for a hoon themselves. Plus: Hyundai's rise through the reputational ranks.

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Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

  • Marketing
  • July 29, 2013
  • Ben Fahy
Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn't far behind, it's still growing and it's decided to tap into the nation's patriotic fervour with one of the German brand's first locally shot campaigns.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ad recall up for Volkswagen amidst car recall fiasco

  • Advertising
  • July 9, 2013
  • StopPress Team
Ad recall up for Volkswagen amidst car recall fiasco

Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it's another type of recall which has got the German car manufacturer's motor running.

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Ogilvy takes Holden back to bogan, with symphonic twist

  • Advertising
  • June 24, 2013
  • StopPress Team
Ogilvy takes Holden back to bogan, with symphonic twist

Holden's latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore's classier side, while paying homage to Holden's bogan roots and fan base.

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Big new Italian/American automotive union talks itself up, promises it will be in country's top ten TV advertisers—UPDATED

  • Marketing
  • May 22, 2013
  • Ben Fahy
Big new Italian/American automotive union talks itself up, promises it will be in country's top ten TV advertisers—UPDATED

For the first time in the New Zealand market, Fiat Chrysler Group has launched under one distribution network. And it's promising to use its additional clout to get its Italian and American brands in front of Kiwi car buyers.

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Hyundai apologises for trying to sell cars using suicide ad

  • PopPress
  • April 26, 2013
  • Sim Ahmed
Hyundai apologises for trying to sell cars using suicide ad

Suicide – it's a difficult topic to base your advertising campaign on, as Hyundai UK has just learned with its commercial finding international condemnation.

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The ultimate marketing machine: how BMW reclaimed premium pole position

  • Marketing
  • March 5, 2013
  • Ben Fahy
The ultimate marketing machine: how BMW reclaimed premium pole position

In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.

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It's Sweden vs. Germany as Volvo plays up its novelty value

  • Advertising
  • November 6, 2012
  • Ben Fahy
It's Sweden vs. Germany as Volvo plays up its novelty value

Ze Germans have created an extremely valuable country brand based around reliability, precision and quality design and engineering, which has certainly helped the likes of VW, Audi, BMW and Mercedes-Benz conquer the world's roads. But Sweden is trying to find its niche, and in New Zealand it's doing it with a ballsy new campaign for the new Volvo V40 hatchback that takes aim at the established German car brands and taps into the desire to be 'Über Different'.

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Supreme + Automotive: Volkswagen New Zealand

  • TVNZ-NZ Marketing Awards
  • August 31, 2012
  • StopPress Team
Supreme + Automotive: Volkswagen New Zealand

We'll be showcasing all the winners of the TVNZ-NZ Marketing Awards on StopPress over the coming days. And we're kicking things off with big winner Volkswagen, which invested heavily in indigenous research and advertising to better connect the brand with Kiwis, launched some very successful new products and quickly went from ‘niche street to main street’.

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Lexus and Saatchi & Saatchi merge man and machine in Kokoro Wo Komete campaign

  • Advertising
  • June 12, 2012
  • Ben Fahy
Lexus and Saatchi & Saatchi merge man and machine in Kokoro Wo Komete campaign

Toyota's luxury brand Lexus has a tough battle on its hands in the prestige class, facing as it does the European goliaths of Audi, BMW and Mercedes. But it's aiming to reinvigorate the Japanese brand's challenger spirit with the launch of a classy new campaign out of Saatchi & Saatchi called 'Kokoro Wo Komete' or 'Soul Meets Machine.'

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She's a beast: Pine Tree shacks up with SsangYong

  • Advertising
  • March 23, 2012
  • Ben Fahy
She's a beast: Pine Tree shacks up with SsangYong

Korean carmaker SsangYong had 300 percent growth in New Zealand last year. And it's confident that signing up one of New Zealand's great hardmen, Colin Meads, as the face of its new Actyon Sports Ute will help maintain that level of growth in 2012. 

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Republik embraces America, revels in triple automotive whammee

  • Advertising
  • March 12, 2012
  • StopPress Team
Republik embraces America, revels in triple automotive whammee

After moving its media strategy and buying to Republik almost 18 months ago, big US brands Chrysler, Jeep and Dodge (CJD) have now, in another blow to previous account holders .99, formally appointed the agency to take care of its creative business after working together on a project basis for the past 10 months.

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