I was once gifted a cell phone by my Dad when I was about eight or nine around the year 2000. The phone was nothing special, it was what people would call a “brick” by today’s standards (though in saying that phones are now bigger than they ever were). It was given to me because my Dad was paranoid about my safety and wanted to stay in contact with me. I hardly ever used the phone. The games on it were crap, it was in an ugly case and its functionality was limited (though my friends thought it was pretty cool). Now every eight-year-old their dog seems to own some sophisticated piece of tech. Whether it be a smartphone or a tablet of some variety. And according to a New Generations survey kids have an annual spending power of $257 million and are more tech-savvy than ever.
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Play dough: New Generations report shows Kiwi kids’ annual spending power and media viewing habits