Dunedin-based company Animation Research Limited is behind the amazing on-screen graphics and very popular mobile apps for the America’s Cup and while the chatter about the event is mostly positive, its chief executive Ian Taylor has penned a strongly worded missive saying that certain media commentators, politicians and, by extension, the general public are missing the point of the America’s Cup. Plus: Animation Research’s visual gift, ‘Kia Kaha San Francisco’.
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The America’s Cup: it’s more than a race, it’s a tech showcase, says Ian Taylor
America’s Cup apps a glimpse of future sports experience
The mobile apps that virtually put you aboard America’s Cup boats hint at the immersive experience sports events could become, says Ian Taylor, head of Animation Research, which collaborated to make them.