Browsing: Animal welfare

DDB and Paw Justice reunite, take aim at puppy mills

After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed ‘Don’t Trade Me’, the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.