Browsing: All Blacks Tours
While a few months have past since the 2015 Rugby World Cup, All Blacks Tours is making sure our national team stays front of mind with a new campaign called ‘Be there’, with the aim of drumming up excitement for the team’s 2016 tour. A new TVC has been released featuring fans revelling in nostalgia, recalling their favourite memories from their experiences at the World Cup before being interrupted by some very tall men wearing black.
Yesterday, New Zealand’s mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy. Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.