Browsing: Adshel Creative Challenge

Colenso keeps it simple, takes Adshel Creative Challenge prize

The air was thick with the smell of creativity at the Hopetoun Alpha on 8 November for Adshel’s Creative Challenge (turns out creativity smells a little bit like a combination of cigarette smoke, ironic t-shirts, Sal’s Pizza and desperation), and after 60 minutes of furious jotting and pressurised thinking to come up with a campaign that would raise awareness—and funds—for Surf Life Saving New Zealand next winter, it was Colenso BBDO’s team that took the top prize.