All around the world, things go a little bit green on St Patrick’s Day as token Irishfolk embrace the festivities and set about downing 13 million pints of Guinness. And, as part of a global effort to make March 17 officially the friendliest day of the year, Lion and Zephyr have put Guinness back on TV for the first time in 12 years with a campaign featuring very funny Irish comedian Jimeoin.
Browsing: Adrian Hirst
In pursuit of happiness: Zephyr and Guinness aim for the record books
Smirnoff goes global, says do svidaniya to Special Group
Special Group took over Lion’s suite of Diageo products after it won a competitive pitch in June last year. But a decision to use more global creative for its Smirnoff brand means the local boys have been cut out the action for the time being.