3 News has already had a swipe at TVNZ’s poor coverage of the Christchurch and Japanese earthquakes with some comparative advertising earlier this year. And it’s keeping the pressure on the national broadcaster with a new campaign to promote the variety of news offerings available throughout the day.
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3 News unveils expanded galaxy of stars, gets chronological for new campaign
July news ratings put on spin cycle as rivals go tit for tat
TV ratings are a lot like politics: whether you’re winning or losing, the other side is always doing it wrong and, even in the worst situations, you can always try and spin things to make it look more positive than it really is.