Making the data sing: Facebook and iTunes collide as Kiwi website goes live

The confluence of data and creativity—and figuring out how to combine the ‘math and magic’ to best effect—seems destined to be one of the marketing world’s biggest challenges in coming years. And Anthony Gardiner has checked both of those boxes with a website called that, by combining Facebook data and iTunes data, offers a look at what’s tickling the musical fancy of different demographics.