ThinkTV has commissioned a new video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next three to four years.
The series explores a range of perspectives from people in the marketing, production, media agencies, TV network, creative and research industries.
The fifth episode, The Creative View (filmed the day before the announcement of New Zealand’s nationwide lockdown) chats with James Mok, Chief Creative Officer of Aim Proximity, and Peter Vegas and Leisa Wall, Executive Creative Directors, FCB to get creatives’ take on the challenges and opportunities of the changing communications landscape.
The trio talk about the importance of creativity and storytelling in today’s cluttered world, developing and retaining talent, how seeing ourselves on our screens brings us together, and how the New Zealand “voice” is crucial for effective brand communication.
Watch Episode Five – The Creative View here: