Perspectives 2024: Episode 7 – Audience Measurement

In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next three to four years. 

The series explores a range of perspectives from people in the marketing, production, media agencies, TV network, creative and research industries. 

In this episode, ThinkTV cover how TV audiences are measured in New Zealand.

As marketers we’re always looking at audience facts and figures but how much do we really understand about how that data is gathered? Mira Bradshaw, Industry Group Director at Nielsen covers how it all works and is joined by Donna Gurney of Warner Bros. Discovery and Jodi O’Donnell of TVNZ to share thoughts on the future of TV audience measurement.

To watch the other videos in the Perspectives 2024 series, click here.

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