In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next three to four years.
The series explores a range of perspectives from people in the marketing, production, media agencies, TV network, creative and research industries.
The sixth episode explores the topic of Brand Measurement with Carin Hercock, MD Ipsos NZ, Matt Herbert, Co-CEO at Tracksuit and Carl Sarney, Head of Strategy at TRA. They give their thoughts on why brand measurement is so important, what has changed over time and the key pieces of advice they’d give marketers when it comes to measuring the impact of their efforts.
Watch Episode 6
To watch the other videos in the Perspectives 2024 series, click here.