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Weet-Bix wins Kantar Ad Impact Award for July

The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years, takes out the July 2023 Kantar Ad Impact Award. The ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years. The TVC has key strengths in:

  1. Branding
  2. Involvement
  3. Iconic status

See the below infographic for more information about the July Kantar Ad Impact Award.

For more monthly Kantar Ad Impact winnersclick here.

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.

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