The August Colmar Brunton Ad Impact Award goes to a brand with a long lineage of advertising that has always been maverick, whether it has been through youthful mischief-making or quirky humour punctuated with gallows moments, this brand is back with another classic TVC. A reprise of some previous characters now reinvented and repurposed for a new audience; this month’s winner is V Energy with its “Can you feel it?” TVC. Balanced beautifully across each of the dimensions of impact, this colourful, irreverent road trip ad stood out for the following qualities:
- Distinctiveness
- Enjoyment
- Talkability
See the below infographic for more information about the August Colmar Brunton Ad Impact Award.
