What sorcery is this? Six of the country's most experienced admen—Mike Hutcheson, Ross Goldsack, David Walden, Peter Cullinane, Sandy Moore and Roger MacDonnell—were spotted feasting at renowned advertising haunt Cibo on Friday. This gathering certainly wouldn't have happened a few years back. So what's brought them together? The only logical explanation is the launch of a new advertising agency.
It's thought the agency will be called Rearguard Action and its strategy will largely consist of reminiscing about the good old days, recommending 90 second TVCs to clients, slagging off digital and social media and vigorous lunching.
Can you think of a better name for their agency? Add your suggestion to the comments and we'll send out a bottle of Absolut Originality to the best.