Magic cups for Magic Mike

  • July 6, 2015
  • StopPress Team
Magic cups for Magic Mike

To get Channing Tatum adorers ready for the upcoming launch of Magic Mike XXL, Fuse and OMD ran an activation to help support its other media by mass-producing some takeaway coffee cups with thermochromatic artwork with the Magic Mike cast on the front. And guess what happens when the cups get hot?

Ta da! The shirts come off. Not unlike those naked lady pens you might find in your Dad’s car glove box. See the cup in action here

The cups have been distributed to select cafes in Auckland, Wellington and Christchurch. Fuse and OMD have also enlisted the help of a couple of muscley men to serve coffee outside of its branded mobile coffee van and pose for photos.

And while we’re on the topic of thermochromatic artwork we thought we’d grace our dear readers with a few more examples:

The Van Gogh missing ear mug:

The heat-sensitive urinal wall:

Heat-activated paint:

Heat-activated business cards (We bet Patrick Bateman would kill for this. It’s not the most practical idea, however):

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit