Canadian agencies once again show their love/hate relationship with advertising

  • PopPress
  • November 16, 2015
  • StopPress Team
Canadian agencies once again show their love/hate relationship with advertising

Every year, Canada's Strategy Magazine asks local agencies to indulge in some creative self-flagellation to celebrate its agency of the year awards. Last year, there were riffs on vending machine stunts, the industry's culture of long hours and many other advertising-specific issues. And this year is no different, with fun poked at everything from brands co-opting female empowerment to the ridiculousness of “spec” work to the benefits of early targeting. 

What happens when you ask businesses if you can get a service “on spec”? Zulu Alpha Kilo, which proudly has a no spec policy for producing advertising content, shows some hilarious responses from other professions when they are offered this proposition. Our favourite response is the utterly bemused personal trainer: “You’ve gotta start paying day one, that’s just how businesses work.”

Female empowerment through advertising is a popular trend and this agency king (and now queen) of trend parody videos, John St pokes fun at this fixation in its entry entitled John St to Jane St.

The agency has even gone so far as to create a new website for the Jane Street agency.

Insecurities are constantly changing and it can be difficult for advertising agencies to properly exploit them through the power of brands so as one speaker points out in the video, “in order to really stay ahead of the game, we need to be able to identify tomorrow’s insecurities today.”

Millennials are the holy grail for marketers. But what about the next generation? Taxi takes ad creep to a new and much creepier level with its clip about in-utero targeting. 

Leo Burnett wanted viewers to remember the joy of the early days, when pastries were plentiful.

There are plenty more good ones, and you can see the rest of the them here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit