News
GroupM explores the future of influencer marketing in Aotearoa
Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks like in Aotearoa.
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News
Make it click returns with a fresh new beat before Kiwis hit the track this summer
McDonald’s New Zealand and DDB Group Aotearoa are reminding Kiwis to stay safe and “Make it Click” when they get out on the road this summer.
News
Sales surge shows summertime is magazine time
Magazines thrive during the summer months, making the season a golden opportunity for publishers and advertisers to connect with their audiences.
News
Auckland Radio Trust and The Spinoff launch Vince Geddes Journalism Fund
The Auckland Radio Trust has announced the establishment of the Vince Geddes In-Depth Journalism Fund to support talented freelance journalists.
Awards
Lego’s Christmas ad takes the top spot in Kantar’s November Ad Impact Award
Kantar’s November Ad Impact Award goes to Lego for its highly enjoyable Christmas ad, ‘Cataclaws is coming to town’, which brings the holiday fun to life.
Movings & Shakings
NZME’s Renata Hayward to become Head of Auckland direct sales
NZME’s Renata Hayward has seen her role extended to include responsibility for the company’s Auckland direct commercial team.
News
Unbound and Stape join forces
Waikato-based digital marketing agency Unbound has joined forces with Stape, a specialist in server-side tracking.
News
Wellington Chocolate Factory’s commitment to building a thriving cocoa industry
Wellington Chocolate Factory is bringing the majority of its cocoa supply closer to home, moving to source beans from the Pacific region
News
Tāmaki Makaurau prepares for three international rugby tests in 2025
International rugby returns to Tāmaki Makaurau with a bang next year, with Auckland set to host three of our national teams’ nine test matches in the All Blacks and Black Ferns’ domestic schedule.
News
Aotearoa officially the best place in the world to have herpes
A public health campaign by the New Zealand Herpes Foundation and Motion Sickness has achieved its goal: Aotearoa is now officially ‘The Best Place in the World to Have Herpes.’
News
The Goat Farm gets into the pilot’s seat with Auckland Pilot Training Group
Karangahape Road advertising agency The Goat Farm has been appointed to manage insights, PR and media relations for aviation training provider Auckland Pilot Training Group.
News
Concrete Playground acquired by Vinyl Group
Australia’s only ASX-listed music company, has executed a binding Heads of Agreement to acquire Concrete Playground Pty Ltd, subject to entering into a Share Sale Agreement.
News
Greater transparency needed in governmental climate impact reporting, says Pure SEO
Pure SEO has released a controversial study analysing the carbon emissions generated by MPs in New Zealand, with a focus on emissions from air travel.
News
Bastion launches Experience division in NZ
After 15 years of delivering brand campaigns across Australia, Bastion is excited to bring its brand experience division into New Zealand.
News
Let’s Talk about your ‘bits’: Breaking down sexual health barriers
Special Wellington has brought Sexual Wellbeing Aotearoa’s new branding, ‘Let’s Talk,’ to life with an inventive campaign titled Emotional Support Bits.
News
Nature takes over in Art in the Hood competition
This year marks the 5th anniversary of oOh!media New Zealand’s “Art in the Hood”, a community-driven initiative that runs throughout Aotearoa and aims to make public spaces better.
News
Auckland Transport’s big challenge: Keep Auckland city moving
Auckland Transport’s series of colourful and dynamic campaigns are all about educating Aucklanders on how to keep ‘Your City Moving’.
News
MAS appoints Medium Rare Content Agency
Medium Rare Content Agency has been appointed as the content agency of record for insurance company Medical Assurance Society after a competitive pitch.
Partner articles
MetService predicts measurable results from advertising partnerships
Kathryn Blackmore, Sales & Partnerships Manager at MetService, talks about how bespoke partnerships can help change consumers’ behaviour.
Movings & Shakings
PR legend to leave Mango after 29 years
After an incredible 29 years at Mango Communications Aotearoa, Claudia Macdonald will leave the business at Christmas to travel and spend time with her family.
News
‘A slice of summer bliss’: FizzyPop wins Summerfruit account
Summerfruit NZ, the industry body representing growers of apricots, cherries, nectarines, peaches, and plums, has partnered with FizzyPop for their summer campaign.
News
Industry celebrates Campaign Asia wins
Kiwi agencies are celebrating after the winners of the Campaign Asia Agency of the Year awards were announced in Singapore on December 10. Campaign Asia is…
Opinion
How programmatic DOOH helped educate Kiwis on NZTA’s electric vehicle road user charges
When the New Zealand Government introduced road user charges for electric vehicles and plug-in hybrid electric vehicles, they used programmatic DOOH to tell that story.
News
Auckland Transport OOH tender abandoned just weeks before contracts due to start
Surprise news as the tender process for Auckland Transport’s outdoor assets is dropped suddenly after months of work by OOH companies.
News
Text (Vanilla) Ice Ice to 423 this summer to save your beers from the freezer
Export Ultra has brought back a blast from your past to prevent a blast in your future, partnering with Vanilla Ice to launch the Export Ultra Cold Call Back Service.
News
Chemistry and Endless Metals partner up
Endless Metals, a leading force in metal recycling and waste reduction, is excited to announce its collaboration with independent creative agency Chemistry.
News
Supreme tech NOELedge saves the day at Noel Leeming
To prove that nobody in New Zealand knows tech like Noel Leeming, TBWA\NZ has created a series that brings to life the brand’s NOELedge of all things technology.
News
Thompson Spencer’s brand refresh for Me Today hits the mark for Gen Z, leaves no crumbs
How do you know when your campaign is working? When those outside your target audience are left perplexed – while your intended audience connects instantly.
Uncategorized1
Great technology, uncomplicated: Oppo launches Find X8 Pro
As part of the international launch of the Find X8 Pro, the flagship smartphone from Oppo, Film Construction was tasked with throwing a $2K phone in the air.
Movings & Shakings
Darkhorse adds new recruits to the stable
After a record year, brand experience, PR and social agency Darkhorse has announced several recent hires and a 2025 New Zealand leadership team.