News
Nielsen reveals NZ’s top advertisers in latest report
Nielsen Ad Intel has released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts in Aotearoa over the past year.
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Movings & Shakings
Hemisphere and Big River Creative’s unique rangapū
Wellington’s Hemisphere and Big River Creative have announced a rangapū (partnership) that establishes a unique dual leadership structure.
Movings & Shakings
OMG announces two senior promotions
OMG has promoted Angela Spain to the role of Managing Director of OMG Content NZ and Gina McKinnon to CEO for Content, OMG APAC.
News
Motion Sickness wins Pizza Hut New Zealand account
Motion Sickness has been appointed as agency of record for Pizza Hut New Zealand after a competitive pitch, kicking off with a cheeky campaign: Don’t Sleep on It.
News
Hello, my name is Gen Z and I’m nostalgic. How can you help me?
I never felt like I identified with being part of Generation Z until I walked into Live Nation’s Love Song event yesterday and saw a mug with my name on it.
News
2degrees and TBWA\NZ develop SupportHER club for women’s sport
In 2025, 2degrees is scaling up its sponsorship of women’s sport as part of its ‘Fighting for Fair’ commitment with a SupportHer club.
News
Entries open for the YouTube NZ Marketing Awards 2025
After a triumphant awards event last year, NZ Marketing magazine and the NZ Marketing Association are thrilled to continue its partnership with YouTube.
News
Special’s Export Ultra campaign tops Axis Awards finalist tally
Featuring rapper Vanilla Ice, the campaign was designed to help prevent Kiwis from accidentally blowing up their beers after leaving them in the freezer.
Movings & Shakings
Luke Farmer joins Bastion Shine leadership team
Industry heavyweight Luke Farmer has been brought onboard to ‘pilot’ the prestigious Air New Zealand account for Bastion Shine.
News
Hell Pizza launches new brand platform ‘Worth going to Hell for’ via Yarn
The campaign introduces an unconventional lead: a ventriloquist puppet with a daring message—that some things in life are ‘worth going to Hell for.’”
Movings & Shakings
LUMO expands sales team with three new hires
New Zealand DOOH operator LUMO has strengthened its sales team with three new hires as the company continues its momentum in the New Zealand market.
News
OOHMAA announces 2024 winners of The Speccies
OOHMAA is excited to celebrate the campaigns that made their mark and were awarded as 2024 Category winners and the Grand Prix champion.
News
Fisher Funds has Special Reasons to celebrate in 2025
Fisher Funds has appointed Special as its creative agency, and Reason as its media and performance marketing partner after a competitive pitch.
News
Papāmoa takes the crown of Choicest Suburb in Aotearoa
Trade Me Property has crowned beachside suburb Pāpāmoa as the ‘Choicest Suburb’ in its inaugural ‘People’s Choicest’ Awards.
News
Privacy and performance go hand in hand: Q+A with InfoSum’s Lauren Wetzel
InfoSum CEO Lauren Wetzel sat down with StopPress ahead of her sold out keynote address to talk all things data – from first-party to clean rooms.
News
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Spark is giving music lovers something to celebrate with the launch of free data for Spotify music for customers on Pay Monthly mobile plans*.
International
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Media expert Antony Young looks into the decline of Elon Musk’s brand, how the media downturn is impacting Sesame Street and why celebrity break ups are all the rage for brands.
Movings & Shakings
PHD Aotearoa’s new senior leadership team appointments
Omnicom Media Group agency PHD Aotearoa has promoted Creative Integration Lead Amanda Palenski to Managing Director, effectively immediately.
News
Secret Sounds Connect rebrand new chapter in agency’s evolution
Live Nation’s ‘Secret Sounds Connect’ has rebranded to ‘Connect by Live Nation’, highlighting its integration within the Live Nation Entertainment business.
News
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
Specsavers is back with a new ad popping up on Ponsonby Road in Auckland – the twist? Only a fraction of the large-scale billboard is visible to passers-by.
News
We need to talk about AI this International Women’s Day
The 2025 theme for International Women’s Day is accelerate action, and what better place to start than with AI, with research showing women are adopting it slower than men.
News
Publicis Groupe acquires identity solution Lotame
Publicis Groupe has announced it has entered into an agreement to acquire independent identity solution Lotame, in an update on its AI strategy presented by Arthur Sadoun.
News
B Corp Month campaign shines spotlight on Kiwi businesses doing good for people and the planet
In its latest campaign for B Corp Month, B Lab Australian and Aotearoa New Zealand is shining a spotlight on the wave of purpose-driven businesses.
Movings & Shakings
TBWA\Sydney announces new Head of Strategy
Josh Taylor Dadds, formerly Group Strategy Director at Special New Zealand, is moving across the Tasman to take up the Head of Strategy role with TBWA\Sydney.
News
Stats Perform partners with Sky NZ for greater match insights
Global sports data and AI company Stats Perform has announced a new partnership to bring advanced stats and live AI insights to Sky New Zealand’s rugby broadcasts.
News
Comms Council extends deadline on Advertising Industry Census
The Comms Council is launching an industry-wide census survey to measure the current makeup of the workforce, and identify how inclusive it really is.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
News
Stuff finalist in five categories at 2025 INMA Global Media Awards
Innovations in AI, unique campaign marketing and subscriber initiatives have seen Stuff Group nominated in five categories at the 2025 INMA Global Media Awards.
Campaigns
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.