
CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.
CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.
Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.
Getty Images has announced a partnership with New Zealand Media and Entertainment to licence images from The New Zealand Herald.
Are Media has appointed Jacqui Loates-Haver as the editor of Kia Ora, Air New Zealand’s flagship inflight magazine.
Dentsu’s partnership with pride festival ‘Big Gay Out’ this week delivered a celebration of community, creativity and connection.
The social media giant has held a special event to celebrate the almost two million New Zealanders and 60,000 Kiwi businesses using the platform.
Breast Cancer Foundation NZ has appointed Special as its lead strategic and creative agency in a new partnership.
Anchor has partnered with Sky and Miss Polly’s Kitchen to launch a new culinary campaign into premium broadcast environments.
A real-life wine burglary has become part of a launch campaign for a Waiheke Island winery in the Australian market.
Former TVNZ general manager, sales, Aaron Dawson has joined Cartology New Zealand to lead its sales function as head of client partnerships.
Designed to celebrate die-hard fans – ‘the real ones’ – the campaign rewards those who know every lyric, queue early, and live for the music.
Publicis Groupe ANZ has launched Le Truc, a creative collective that extends beyond traditional advertising.
New Zealand PR agency Payper has opened a new office in central Christchurch while relocating its Auckland operation.
Woolworths NZ and Dentsu Creative delivered a limited-time Home Burgers drive-thru activation for its new beef burger patty range.
Brand activation agency Curious Nation has kicked off the year with three new business wins across NZ, Australia and Japan.
CarExpert has officially launched in New Zealand, marking its first international expansion through a joint venture with Trade Me.
Independent communications consultancy POP Publicity has officially relaunched as POP Agency to offer an integrated model.
Communications and marketing agency Anthem has appointed Conor Roberts to executive director and Alicia Lemmer to account executive.
Bendon has launched a new campaign with YS to champion fit, comfort and confidence, while honouring women as they are.
Cookie Bear is returning to Griffin’s packaging this week, continuing his almost 60 year tenure as the face of popular Kiwi biscuits.
Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD’s growth.
The Super Bowl spotlight is powerful, but attention alone does not build brand strength, writes Tracksuit’s Sam Brough.
“This refurbishment is about helping our people do the best work of their lives,” says TRA managing director Andrew Lewis.
VMO has won the exclusive media rights across Dress Smart in New Zealand, further expanding its retail media network.
Independent creative agency Multiplied has expanded to Sydney, with Alex Edwards joining as partner to lead the operation.
Artisan French bakery A La Baguette, based in Akaroa, has teamed up with a small creative crew to launch a new campaign.
VML welcomes Daine Kingma as managing partner, Jemma Titheridge as head of strategy, promotes long-term leader Kate Thomson to head of media.
Global financial platform Airwallex has announced a new multi-year partnership with New Zealand Super Rugby Club, the Blues.
Appointed as ghd’s retained PR agency in New Zealand, Undertow will handle all earned media, including launches, reviews and brand storytelling.
For the next five months, experience the mana, mastery and magic of kapa haka across 13 rohe, including Te Whenua Moemoea (Australia).