News
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Media
Tonic Media Network expands into Aotearoa New Zealand
Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.
Media
NZME and Getty Images announce global partnership
Getty Images has announced a partnership with New Zealand Media and Entertainment to licence images from The New Zealand Herald.
Movings & Shakings
Are Media announces new editor for Kia Ora magazine
Are Media has appointed Jacqui Loates-Haver as the editor of Kia Ora, Air New Zealand’s flagship inflight magazine.
Campaigns
Auckland goes all out for pride via dentsu Aotearoa
Dentsu’s partnership with pride festival ‘Big Gay Out’ this week delivered a celebration of community, creativity and connection.
News
TikTok celebrates Kiwi businesses
The social media giant has held a special event to celebrate the almost two million New Zealanders and 60,000 Kiwi businesses using the platform.
Accounts
Breast Cancer Foundation NZ appoints Special as its creative agency
Breast Cancer Foundation NZ has appointed Special as its lead strategic and creative agency in a new partnership.
Campaigns
Anchor, Sky and EssenceMediacom deliver creator-led cooking campaign
Anchor has partnered with Sky and Miss Polly’s Kitchen to launch a new culinary campaign into premium broadcast environments.
Campaigns
Kiwi winery ‘steals’ the spotlight with Saatchi & Saatchi, Digitas
A real-life wine burglary has become part of a launch campaign for a Waiheke Island winery in the Australian market.
Movings & Shakings
Aaron Dawson joins Cartology New Zealand from TVNZ
Former TVNZ general manager, sales, Aaron Dawson has joined Cartology New Zealand to lead its sales function as head of client partnerships.
Campaigns
Westpac, Saatchi & Saatchi and Spark Foundry reward ‘the real ones’ at Laneway
Designed to celebrate die-hard fans – ‘the real ones’ – the campaign rewards those who know every lyric, queue early, and live for the music.
News
Publicis Groupe ANZ launches Le Truc
Publicis Groupe ANZ has launched Le Truc, a creative collective that extends beyond traditional advertising.
News
Payper expands to Christchurch and relocates Auckland office
New Zealand PR agency Payper has opened a new office in central Christchurch while relocating its Auckland operation.
Campaigns
Woolworths and dentsu bring drive-thru convenience home for burger launch
Woolworths NZ and Dentsu Creative delivered a limited-time Home Burgers drive-thru activation for its new beef burger patty range.
Accounts
Curious Nation scores new wins across NZ, Australia and Japan
Brand activation agency Curious Nation has kicked off the year with three new business wins across NZ, Australia and Japan.
News
CarExpert launches in NZ in joint venture with Trade Me
CarExpert has officially launched in New Zealand, marking its first international expansion through a joint venture with Trade Me.
News
POP Publicity evolves into POP Agency
Independent communications consultancy POP Publicity has officially relaunched as POP Agency to offer an integrated model.
Movings & Shakings
Anthem appoints Conor Roberts and Alicia Lemmer
Communications and marketing agency Anthem has appointed Conor Roberts to executive director and Alicia Lemmer to account executive.
Campaigns
Bendon and YS celebrate women in new campaign
Bendon has launched a new campaign with YS to champion fit, comfort and confidence, while honouring women as they are.
News
Bear-illiant news! Griffin’s brings back Cookie Bear
Cookie Bear is returning to Griffin’s packaging this week, continuing his almost 60 year tenure as the face of popular Kiwi biscuits.
Movings & Shakings
OMD names Blair Alexander as CEO of New Zealand
Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD’s growth.
Opinion
Brand lessons from Super Bowl 2026
The Super Bowl spotlight is powerful, but attention alone does not build brand strength, writes Tracksuit’s Sam Brough.
News
TRA refurbishes Auckland headquarters
“This refurbishment is about helping our people do the best work of their lives,” says TRA managing director Andrew Lewis.
Media
VMO expands retail media network with Dress Smart partnership
VMO has won the exclusive media rights across Dress Smart in New Zealand, further expanding its retail media network.
Movings & Shakings
Alex Edwards joins Multiplied to lead new Sydney operation
Independent creative agency Multiplied has expanded to Sydney, with Alex Edwards joining as partner to lead the operation.
Campaigns
Small bakery celebrates French craftsmanship and Kiwi quirks in new campaign
Artisan French bakery A La Baguette, based in Akaroa, has teamed up with a small creative crew to launch a new campaign.
Movings & Shakings
VML Wellington announces new leadership team
VML welcomes Daine Kingma as managing partner, Jemma Titheridge as head of strategy, promotes long-term leader Kate Thomson to head of media.
Accounts
Airwallex named official business finance partner of the Blues
Global financial platform Airwallex has announced a new multi-year partnership with New Zealand Super Rugby Club, the Blues.
Accounts
Undertow Media adds to beauty and lifestyle portfolio with ghd account
Appointed as ghd’s retained PR agency in New Zealand, Undertow will handle all earned media, including launches, reviews and brand storytelling.
Media
Kapa Haka Regionals 2026 coverage coming to Māori+ and Whakaata Māori
For the next five months, experience the mana, mastery and magic of kapa haka across 13 rohe, including Te Whenua Moemoea (Australia).