Campaigns
DDB Aotearoa launches world first ‘Manu Togs’ with L&P and MASA
DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – the iconic manu.
Latest campaign news brought to you by
News
NZME signs exclusive ad sales agreement with AdsWizz
NZME has announced an agreement to be AdsWizz’s exclusive third-party NZ sales representative for advertising on certain podcasts.
News
OMD and Amplified Intelligence team up to understand the power of attention in media
OMD NZ and eight clients have partnered with Amplified Intelligence to conduct a study on how Kiwis retain attention across various media.
Movings & Shakings
Special PR welcomes Senior PR Director
Special PR welcomes Natasha D’Souza as Senior PR Director to lead the agency’s lifestyle and consumer clients.
Movings & Shakings
Yabble expands with new Research Director
Emily Blumenthal has been appointed as Research Director for market research technology company, Yabble.
News
Billie Media leads the way in human verified quality metrics for DOOH
Billie Media is set to change the local DOOH landscape this year with a new tool designed to measure overall quality of digital billboard sites.
News
Go Media goes green with beach clean up
In support of Sustainable Coastlines, Go Media invited a few clients and partners to hit the beach for a clean up last Friday.
Partner articles
Otterfish: An AI powered content proposal and approval tool
In an effort to streamline the content proposal and approval process, a group of Kiwis have created Otterfish, a digital tool to keep things simple.
News
One Plus One partners with leading Māori engagement strategist
One Plus One has joined forces with Shayne Walker to provide clients with genuine Māori engagement strategies.
News
Suzuki and Hemisphere team up for ‘NZ’s most wanted’
Suzuki NZ, with the help of Hemisphere, has launched a campaign for the new Suzuki Vitara Hybrid.
News
Colenso and MindTheGap join forces on pay gap campaigning
ColensoBBDO has been appointed as creative agency of record by MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps in NZ.
News
EightyOneX and Robert Walters launch NZ Rugby partnership
Robert Walters NZ, with the help of EightyOneX, has announced it is the offical recruitment partner of New Zealand Rugby.
News
Subway launches BIGGER-ER, bolder campaign
Subway NZ has unveiled a daring marketing initiative “BIGGER-ER,” leaving Kiwis pondering why they ever chose burgers.
News
Total digital advertising revenue in NZ grows
Digital advertising revenue in NZ grew in 2022 compared to 2021 according to The IAB New Zealand FY 2022 Digital Advertising Revenue Report.
Campaigns
Red Seal celebrates 100 years with new campaign via Supernormal and Studio Nash
One of NZ’s most iconic health and wellness brands, Red Seal, is celebrating 100 years and is marking the occasion with a new campaign.
News
Advertising revenue report for 2022 shows overall growth
Advertising revenue across main media for the 12 months ending on December 31, 2022, is up from last year.
Movings & Shakings
Catch Design appoints new General Manager in Wellington
Alex Grover has been appointed as the new General Manager – Wellington at Catch Design.
Movings & Shakings
Sky announces new Chief Media and Data Officer
Lauren Quaintance has been appointed as Chief Media and Data Officer for Sky, a new role on the company’s executive leadership team.
News
DDB Group Aotearoa and Callaghan Innovation launch internship programme
DDB Group Aotearoa has selected seven new hires to join a creative development squad, chosen from the agency’s new internship programme.
News
Entries open for 2023 TVNZ-NZ Marketing Awards
The TVNZ-NZ Marketing Awards are back again, celebrating Aotearoa’s most exceptional marketing strategies, campaigns and individuals.
News
NZ Herald’s The Front Page podcast celebrates first birthday
The Front Page podcast is celebrating one year of keeping Kiwis informed as well as reaching over one million downloads.
News
Farmlands launches ‘Post Your Support’ via Quantum Jump
With support from Quantum Jump, Farmlands has launched ‘Post Your Support’ to help those impacted by the cyclone.
Awards
Hellers takes out first Kantar Ad Impact Award for 2023
The first Kantar Ad Impact Award of 2023 goes to Hellers for “Happy 38th Birthday Hellers”.
News
‘Unruly Tourists’ make headlines once more via NZ Opera and Federation
The infamous tale of the ‘unruly tourists’ has been making headlines once again via NZ Opera and Federation.
News
Tourism NZ taps into events market with global campaign via Yarn
Tourism NZ has expanded its recent worldwide ‘If You Seek’ initiative by highlighting Aotearoa as a distinctive business events location.
News
Kiwi brothers play key roles in global sleep health campaign
Two Kiwi brothers play key roles in a new global campaign by ResMed.
News
MediaWorks Director of News and Talk Dallas Gurney resigns
Dallas Gurney, MediaWorks Director of News and Talk, has announced he is resigning and will leave in May.
News
EightyOne and SixOneNine announce creative partnership
Wellington creative agency, EightyOne and Auckland-based cultural design specialists SixOneNine, have announced their formal creative partnership.
Movings & Shakings
New leadership structure revealed for FCB NZ
FCB NZ has announced a leadership shuffle, appointing Paul Wilson as the CEO of FCB Auckland and Sean Keaney as CEO of FCB Wellington.
News
NZ’s digital advertising revenue continues to climb
The IAB NZ’s latest 2022 Digital Advertising Revenue Report revealed total digital advertising is growing.