The Year in Review: Louise Bond

  • Year in Review brought to you by Marsden Inch
  • December 12, 2012
  • StopPress Team
The Year in Review: Louise Bond

With five golds at the Media Awards, a host of Yahoo DSA gongs, big campaigns for Vodafone, Instant Kiwi and ANZ, a re-signed agreement with Unilever and a new gamified planning system about to come onstream, Spark Group has had plenty to crow about this year. Chief executive Louise Bond takes the wheel. 

1) Favourite campaign that isn’t yours. campaign that’s stuck with me as a highlight this year was the British Heart Foundation work featuring Vinnie Jones. Humour gets cut-through every time, even when dealing with a serious topic.  The proof’s in the pudding, as there are now examples of people whose lives have been saved as a result of this engaging campaign.

2) Favourite campaign that is yours

Magnum Infinity. The campaign achieved exceptional results (reached No. 1 in the category) through strong communication of the platform ‘Longer Lasting Pleasure’. Shorty St fans got extended viewing pleasure by purchasing a Magnum which unlocked more of the Shortland St content they love. A really fun campaign that truly delivered.

3) Least favourite campaign‘Spray and walk away’ – there really must be a better way than a cheap shot like that!  Cut-through at what price.

4) Most memorable marketing moment

We tip our hat to client ANZ for how they have navigated the merger with the National Bank. The pundits had predicted the sky would fall in, but we have seen no sign of that and only positive results.

5) A few predictions for 2013. 

Communication will be data driven. More and more frequently our conversations with clients are about data and ROI. Strategies will be data-led and we need to ensure our work is measurable across paid, owned and earned.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit