The year in review: Larrie Moore

We all know the story: a duopoly, a gap in the market, products to fit into that gap, a great ad campaign, a much-loved frontman, a truckload of marketing cash, some big award wins, well over 200,000 customers in the first year and plans to take a bit more of its bigger competitors’ market share. The rise of 2degrees has been a pleasure to watch in 2010. So, take it away chief marketing officer Larrie Moore.

1) Favourite campaign that isn’t yours

Youtube VideoInstant Kiwi. You can’t beat Kiwi humour.

2) Favourite campaign that is yours

Youtube VideoThe number port campaign. Using the prefixes (021, 027) of our competitors, with our 2 logo planted in the middle was a stroke of genius by the creative team.

3) Least favourite campaign

Youtube VideoTelstraClear.

4) Best brand

Youtube VideoV has been consistently brilliant this year—and for a number of years.

5) Best stoush

With my wife for coming home very late from the marketing awards. As a result of which I can now speak very fluent dog.

6) Heroes

The team I work with every day.

7) Villains

The cab driver who took me home from the marketing awards. I was late ’cause he got lost. “Yeah right”.

8) Most memorable marketing moment

Youtube VideoPaul Reynolds fly fishing. Priceless.

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