Introducing the Generosity Journal

  • Generosity Journal
  • July 24, 2014
  • Ben Fahy
Introducing the Generosity Journal

Quite often during interviews I'll get a comment like this: "Off the record, but I thought *insert direct competitor here* did a really good job." I often ask why they don't just harden up and put it on the record, because being willing to praise the good work of a competitor seems to be a laudable, more human attitude that generally seems to earn respect. There's obviously a whole heap of competitive pressure in this industry and probably a few corporate gagging orders in place, so I can understand the reluctance to do it publicly. But we wanted to gently nudge people in a more positive direction. 

Originally, Josh Moore and James Hurman from Y&R floated the idea to write a regular column about work they liked. But we had recently hooked up with a charity called The One Percent Collective, which aims to inspire generosity and simplify regular giving, and asked if we could expand the idea and open it up to everyone. Thankfully they said yes so, with a nod to the charity's soon-to-be-launched publication The Generosity Journal, we decided to launch this new section.  

Obviously, we get a fair few snarky comments on StopPress, most of them anonymous. The discussion underneath the stories can be extremely entertaining—and quite revealing—but things often veer towards the negative, so this is a way to balance the ledger somewhat and create a channel for agencies, clients and anyone else from within the wider marcomms industry to celebrate the good work of their competitors. It also follows on nicely from the very entertaining Axis 'Share the Love' campaign and the 'Silence AnonymousEffies campaign and extends the question we ask about 'favourite work that isn't yours' in our year in review series.

So if you've seen something you like and you're keen to write about it, get in touch at We're aiming to put up a new piece every couple of weeks. 

As for The One Percent Collective, it's all about a lot of people giving a little to make it easier for its selected charities (and charities in general). It could be, for example, donating one percent of your total income, one percent of the door takings from an event or one percent commission on a month's sales. But it doesn't necessarily have to be financial. It's also looking for people to donate time, expertise and awareness to the cause, so check out some of the ways individuals, artists and businesses can help here 

And if you haven't seen the kooky ads they made with the help of The Sweet Shop and a host of other generous souls, check them out below. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

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