With 2020 drawing closer every day, its time to look at how our brands are stacking up in the social media sphere. The latest moves show that unsurprisingly, Air NZ takes the top spot again.
The Rugby World Cup’s influence still shone through for the last few months of 2019. With Air NZ’s latest “Welcome Home All Blacks” video no exception to their phenomenally high-quality social media presence throughout this period. This post attracted a positive sentiment of 43 percent, 29k likes, 5k shares and 957k comments.
No phoney’s here
The Social Score Board also showed an increase in telco providers, Vodafone and Spark. Vodafone made a big leap to 2nd place on the Zavy Scoreboard, jumping 8 spots over the course of this month. 2degrees also moved up an incredible 14 spots placing them in 6th place.
Vodafone’s growth has been tied to their involvement with cultural aspects, such as the Rugby World Cup and pre-sale of My Chemical Romance tickets.
The Zavy team noted that, “When we look at Vodafone’s product-specific posts, these are significantly less effective in driving engagement. This is reflective of the findings in our recent research report we conducted on understanding the role social media has in driving sales where product posts on average receive lower net sentiment and engagement levels than other types of social media content.”
Top performers by channel
Facebook has been dominated by Air NZ and Vodafone this month, with Farmers taking out third place. Government agency NZTA have just over-indexed on their Zavy Score on Twitter, however Air NZ continues to dominate this channel overall. On Instagram, Air NZ again is the top performer on this channel, however, Whitakers and The Warehouse are also performing strongly, pushing McDonalds back to 4th place. YouTube is more of an even playing field, with Air NZ taking the back seat and the likes of McDonald’s, Countdown, Mitre 10 and KFC taking the lead.