Zavy + StopPress Social Scoreboard: Flight Centre soars to take out most popular post

  • Advertising
  • April 24, 2019
  • StopPress Team + Zavy
Zavy + StopPress Social Scoreboard: Flight Centre soars to take out most popular post

With autumn starting to bite and Kiwis thinking of warmer climates, it was no surprise to see successful post over the last month was from Flight Centre.

A simple image of initials encouraging people to tag their travel buddies proved to be amazingly effective, provoking 48,000 comments, 294 shares and 1,500 reactions. 

However, Air New Zealand has maintained its lead on the Zavy Social Scoreboard over the past four weeks. One of the highest performing posts was the airline’s announcement of free WiFi on its planes, with 18,000 reactions, 1,600 comments and 653 shares.

Over the course of April, McDonald’s has sat comfortably in second place after the video ‘Breakfast, brunch, brinner’ was released on YouTube. The video has had 204, 419 views.

However there are now two other contenders in the running, with McDonalds, The Warehouse and KFC neck and neck. 

KFC is currently riding the wave of their most recent Super Rugby Jersey giveaway which solicited 1,400 comments. It sits in fourth position on the Zavy Social Scoreboard. 

The Warehouse shot from ninth place to third mid-April through a post on Instagram their partnership with the Auckland Council Animal Shelters to help with pet adoption. It followed this with a successful Toy Story 4 themed giveaway a week later, which gained 1,500 comments and nearly 900 reactions. 

Farmers follows closely behind the top four in fifth place, spiking in early April off the back of a Unicorn Day giveaway.

Over the course of April Farmers went on to promote four more giveaways, three of which were Easter related. 

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How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

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